Together, we can make things a little bit better

We want to live in a world where people are prioritized over profit, where freedoms are more valuable than free markets, where financial anxieties are replaced by financial stability.


We believe “it doesn’t have to be this way.”


Firefly drives change through these three avenues:


  • Messaging & Content Strategy: We partner with mission-driven startups to create content and messaging that helps them stand out from the crowd and reach the people who deserve their solutions.
  • Podcasts & Storytelling: We connect with people and leaders who’ve found innovative ways to create a better world for themselves and others and share their stories on our podcast The Work We Want.
  • Courageous Communications: We don’t hold back on calling out the aspects of our work and financial systems that aren’t working for most of us, and share how we do business differently.

Have questions or comments?  We’d love to hear from you!

Let’s connect

Our Founder

Hi, I’m Arden!

I live in Brooklyn, NY with my cat Penelope, dozens of houseplants, and a near constant desire to hop on a plane bound for a tropical island. I’m known for making unconventional career decisions, encouraging people define success for themselves, and changing systems to work for more of us.


I’m overflowing with “it doesn’t have to be this way” energy.


I was an early employee of SoFi where I ran social media, content marketing, and PR from 2012-2014. After SoFi, I became a freelance content strategist and writer working for clients like First Republic Bank, Capital One, and numerous fintech startups.


Today, my work is focused on startups who are blazing new trails in how we earn money, foster financial independence, and build wealth – including expanding who has access to these solutions.


I partner with startup teams to develop their key content themes and messages, identify the right platforms and cadence for sharing content, and draft posts with a brand voice that connects with their audience. If you’re doing things differently, I want to make sure people now about it.