Problems we solve for our clients
The solution you’ve created can do a lot of good. But if you’re struggling to build awareness, attract the right audience, and ultimately convert them, you can’t have the impact you want. You have to communicate in a way that connects with the people you want to reach. This is exactly what we do.
We create breakthrough copy and insightful content for inclusive financial brands who need to build trust with their target audiences. Leveraging our experience in communications strategy, product marketing, copywriting, and content creation we rewrite and craft content that connects and converts.
Our Special Sauce
Building trust with your audience and getting them to take action isn’t easy.
Especially when you’re challenging the status quo and blazing new trails.
That’s where we come in.
What you get with Firefly
We bring together our experience in content strategy, product marketing, and communications to identify opportunities to improve trust and connection with your audience through compelling, consistent messaging. Let’s get your solutions into the hands of people who most deserve them.
We’re no strangers to financial services. Our founder established SoFi’s first content strategy in 2013 and has since written for True Link Financial, Capital One, First Republic Bank, and many more. We know how to build trust in this crowded, highly regulated space.
Firefly focuses on delivering high-impact work on a startup’s timeline and budget. We help you build the foundational messaging you need, identify where you should be connecting with you audience, and give you the right words to share.
Our job is to help you increase visibility with the audiences you care about and drive them to take action We don’t waste time on elaborate slide decks or picture-perfect templates. We prioritize substance over style.
Four-week Content Sprint
The package is for startups who aren’t sure if they should be investing in content marketing. This is a cost-effective, time-efficient experiment for anyone wondering – can content *really* drive customer acquisition?
All you know is something isn’t working – maybe people seem really interested in what you’re doing, but they aren’t converting; maybe you get a lot of demo requests, but they aren’t turning into sign-ups; maybe you have a lot of engagement on your social platforms, but it isn’t turning into users. Content marketing could be the solution, but you won’t know until you try.
Within 1 week we’ll deliver:
✨ Findings from our rapid content audit
✨ Recommendations for core content themes and where to post
✨ Initial post/article ideas
And by the end of week four you’ll be equipped with:
✨ Posts/article drafts for 6 months of content
✨ A content calendar for when to post
✨ A lightweight analytics tracker so you know if this is really working
Interim Head of Content
For mid-sized startups who know they should be doing more with content and need someone to take the lead and push forward this work.
Typical engagements last 2-4 months and focus on leveling-up your website copy, leveraging existing content for cross-channel sharing, drafting success stories and case studies, and implementing a content review process to speed up time to publishing.
By the end of our engagement, you’ll learn:
✨ Whether a full-time head of content is really what you need
✨ Strategies to turn one piece of content into many
✨ How content can fit into your overall growth strategy
And along the way you’ll get:
✨ Compliance-friendly content that’s ready to publish
✨ A part-time colleague that your subject-matter experts will enjoy working with
✨ Random marketing insights we can’t help but sharing
A La Carte Copywriting
For marketing teams who have an important copywriting project on their To-Do List, but haven’t had the time or resources to make it happen.
Whether you’re a marketing team of one or a dozen, there are those writing projects that keep getting pushed off on your to do list. You want to make it happen, and you know it’s important, but competing priorities keep popping (we get it, we’ve been there).
We can help with:
✨ Website refresh (the whole shebang, or just a few pages)
✨ White papers or reports (we don’t shy away from technical writing)
✨ Ghostwriting articles for publications
✨ Product launch communications and in-product messaging
✨ Nurturing email campaigns