Reach the People who Deserve Your Solutions
with messaging and content that helps you stand out and build trust
Working with Firefly
When you’re a newcomer to the industry it can be hard to stand out from the crowd.
Especially when you’re doing things differently than they’ve always been done.
That’s where we come in.
What you get with Firefly
We bring together our experience in content strategy, product marketing, and communications to identify opportunities to improve trust and connection with your audience through compelling, consistent messaging. Let’s get your solutions into the hands of people who most deserve them.
We’re no strangers to financial services. Our founder established SoFi’s first content strategy in 2013 and has since supported True Link Financial, Capital One, First Republic Bank, and many more. We know how to build trust in this crowded, highly regulated space.
Firefly focuses on delivering high-impact work on a startup’s timeline and budget. We help you build the foundational messaging you need, identify where you should be connecting with you audience, and give you the right words to share.
Our job is to help you increase visibility with the audiences you care about and get your solutions in the hands of people who deserve them. We don’t waste time on elaborate slide decks or picture-perfect templates. We prioritize substance over style.
Full Service for Early-Stage Startups
This do-it-for-you package includes everything early-stage startups need to build trust with a target audience and gain more customers/users.
As an early-stage company, you’re juggling A LOT. You know messaging & content is important, but it just hasn’t hit the top of anyone’s priority list. That’s where we can help. We’ll lead the charge for articulating your foundational messaging, crafting compelling brand stories, and implement a content plan –with pre-drafted, compliance-friendly posts – that actually work for your team. All within six-weeks.
By the end of our engagement, you’ll learn:
✨ What your audience cares about and where to connect with them
✨ How to adapt your messaging to really stand out from the crowd
✨ How to craft content that’s in your brand’s voice
And you won’t leave you without a clear path forward; we’ll provide:
✨ Development of fully drafted content for 6 months
✨ Brand voice guidelines + training session on how to use them
✨ Other interesting marketing insights we can’t help but sharing
Two-week Content Sprint
The package is for startups who want to level up their existing messaging and content to better attract attention and convert prospects.
All you know is something with your messaging isn’t working – maybe it’s your value propositions, maybe it’s your landing pages, maybe it’s your content on social media. You want to move forward, and you need to move quickly. We can help.
Within 1 week we’ll deliver:
✨ Findings from our rapid content audit
✨ Recommendations for content pillars
✨ Ideas for high-impact, low-effort ways to improve your messaging
And by the end of week two you’ll be equipped with:
✨ Updated messaging for your priority webpages and social profiles
✨ Messaging, brand voice guidelines for anyone on your team to implement
✨ Content ideas/article starters for 6 months
Interim Head of Content
For mid-sized startups who know they should be doing more with content and need someone to take the lead and push forward this work.
Typical engagements last 2-4 months and focus on leveling-up your website copy, leveraging existing content for cross-channel sharing, drafting success stories and case studies, and implementing a content review process to speed up time to publishing.
By the end of our engagement, you’ll learn:
✨ Whether a full-time head of content is really what you need
✨ Strategies to turn one piece of content into many
✨ How content can fit into your overall growth strategy
And along the way you’ll get:
✨ Compliance-friendly content that’s ready to publish
✨ A part-time colleague that your subject-matter experts will enjoy working with
✨ Random marketing insights we can’t help but sharing
A La Carte Copywriting
For marketing teams who have an important copywriting project on their To-Do List, but haven’t had the time or resources to make it happen.
Whether you’re a marketing team of one or a dozen, there are those writing projects that keep getting pushed off on your to do list. You want to make it happen, and you know it’s important, but competing priorities keep popping (we get it, we’ve been there).
We can help with:
✨ Website refresh (the whole shebang, or just a few pages)
✨ White papers or reports (we don’t shy away from technical writing)
✨ Ghostwriting articles for publications
✨ Product launch communications and in-product messaging
✨ Nurturing email campaigns