Attract and Convert your Ideal Clients
with messaging and content that helps you stand out and build trust
Working with Firefly
To build the business you want and attract the clients you love…
you must help your prospects answer: why you, why this, why now?
That’s where we come in.
What you get with Firefly
Marketing, communications, PR, social media, podcasts… we’ve done it all! But where we really shine is helping clients build trust with their target audience through compelling, consistent messaging. Whether you’re selling to big brands, startups, or individuals, we’ll help you connect.
We’re no strangers to working for ourselves. Our founder has been a solopreneur since 2014, and has gone through all the ups and downs of building your own business. We know how important it is to have messaging that aligns with your vision, values, and voice.
Firefly focuses on delivering high-impact work on a solopreneur’s timeline and budget. Our offerings range from quick 1on1 calls to inject some messaging magic to done-together content development to do-it-all website copy, marketing materials, LinkedIn posts and more.
While we’re obsessed with messaging and content, we know that finding the right words isn’t the only challenge you face as a business owner. Whatever your hurdle, we likely have a partner we love to recommend to you and love supporting other small business owners!
48-Hour Content Audit
The package is for independent business owners who want to level up their existing messaging and content to better attract attention and convert prospects.
All you know is something with your messaging isn’t working – maybe it’s your value propositions, maybe it’s your landing pages, maybe it’s your content on social media. You want to move forward, and you need to move quickly. We can help.
By end of day 1:
✨ Findings from our rapid content audit
✨ Recommendations for content pillars
✨ Ideas for high-impact, low-effort ways to improve your messaging
And by the end of day two you’ll be equipped with:
✨ Updated messaging for your priority webpages and social profiles
✨ Messaging, brand voice, and social post guidelines for future content creation
✨ Content ideas/article starters for 6 months
A La Carte Writing
For independent consultants who have an important copywriting project on their To-Do List, but haven’t had the time or resources to make it happen.
As a business owner, you know it’s important to show up consistently on your website, newsletter, or social channel, but those writing projects keep getting pushed off on your to do list. You want to make it happen, and you know it’s important, but competing priorities keep popping (we get it, we’ve been there).
We can help with:
✨ Launch communications for a new offering or online course
✨ Nurturing email campaigns
✨ Ghostwriting blogs or social media posts
✨ Website refresh (the whole shebang, or just a few pages)
✨ White papers or reports (we don’t shy away from technical writing)
Quick Solopreneur Wins
1on1, easy-to-book calls for independent consultant who are feeling stuck and need an outside perspective on messaging, marketing, business building, and more.
Being a solopreneur can be lonely! You rely on yourself for structure, inspiration, brainstorming, business development, client deliverables, admin…. the list goes on. Without a team to collaborate with, it can be easier to get stuck while building your business
You can use these calls for whatever you need, but here’s how we’ve helped others:
✨ Getting unstuck on website copy or other content;
✨ Offering feedback on a new idea, marketing copy, or blog post/article;
✨ Helping prioritize your limited time to grow your business; and
✨ Brainstorming and idea generation about new offerings.
Early Freelancing Support
Thinking about working for yourself but aren’t sure what it will take or where to start? On these 45-minutes calls, you can my brain about my 7+ years as a freelancer / independent consultant.
I talk to aspiring freelancers every month who are trying to figure out if going independent is right for them, and if so, where do they even start?
On these ask-me-anything style calls we can discuss:
✨ What independent work opportunities are available to you;
✨ The basics of starting your own business;
✨ Where you can find/get clients;
✨ How to maintain boundaries as a freelancer;
✨ What resources and communities can help you in your journey