Building Trust with Tentative Consumers
People are worried about making the wrong decisions when it comes to their money. They don’t want to put the stability of their life – and that of their family – at risk. They are, understandably, tentative consumers. Especially when people who look like them have been ignored and taken advantage of by traditional financial services.
As an organization focused on expanding economic opportunities, you must put extra effort into trust building. That’s where we come in! We help brands and leaders craft bold communications, compelling marketing copy, and educational content that builds connections and drives conversions.
Our ultimate goal: get your solution in the hands of the people who deserve it.
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What we value
We work with bold thinkers who aren’t afraid to challenge that status quo, speak their mind, and ask tough questions. We strive to bring the same vulnerability and curiosity into our work and question how consultants have always
We want there to be more joy in the world. We believe that by bringing more compassion to capitalism, we are able to make more room for more people to have more joy. And, we always do our best to create joyful moments when you engage with Firefly.
We’d love to live in a world where working is optional and money isn’t essential to living a good life. But, we’re also realists. At Firefly, our work is grounded in how we can best uplift and support people and communities within our existing systems.
We seek out startups who are focused on expanding access to financial solutions that allow people to live more fulfilling lives. We make business decisions that prioritize equity and justice and acknowledge our privileges and the role we can play in creating a better world.